March 20, 2020

Dental Marketing Tips During Corona Virus

In this video, Crimson Media CEO Shane Simmons explains what you can do now to help your dental practice later.

What should you do with your dental marketing during a global pandemic?

It's a natural reaction to pause everything that has to do with your dental marketing when a crisis like a global pandemic hits the country.

However, there are things you can still be doing, even on a limited basis, that will have a tremendous impact on your practice once the environment normalizes.

For example, dental practices that are still accepting emergency patients should consider using Google Ads to target emergency patients. Here at Crimson Media, we are targeting only emergency keyword for our clients so patients know they still have relief when they are in pain.

You can also run Dental Facebook Ads where you are showing support for the community during a challenging time and let them know you are here for them. This is a way to stand out from the crown and separate yourself from other dental offices who may just be posting stock photos, or no content for that matter.

Not to mention, now is the perfect time to begin "sharpening your sword" and preparing your marketing strategy once we come out of a dramatic event, such as the corona virus shutdown.

As always, please contact us if you have any questions or want a free marketing analysis during this time.