May 9, 2025
How to Get More Google Reviews for Your Dental Practice
Master the art of collecting Google reviews for your dental practice. Boost your reputation and attract more patients with simple, proven strategies.
Google reviews aren’t just stars—they’re a trust signal for your dental practice. Want to turn happy patients into loyal advocates? Here’s how you can make it happen.
Google reviews are more than a form of social proof—they directly influence your practice’s ability to attract new patients. When someone searches for a dentist, they often choose based on review ratings and the number of reviews. A strong reputation with 5-star reviews can lower your cost of acquiring new patients and build trust instantly.
Now, let’s talk about the practical ways to increase your Google reviews:
Automation can be a powerful tool, but it needs a human touch to be effective. For example, set up an automated text or email that goes out a few hours after a patient’s appointment. But don’t just say, “Leave a review.” Make it personal. Something like:
“Hi [Patient’s Name], thank you for trusting us with your smile today! We hope you had a great experience. If you have a moment, we’d love to hear your feedback on Google. Your review helps other patients make confident choices.”
Automation also lets you time messages for higher engagement. Studies show that messages sent in the early evening (6:30-7:30 PM) perform best because patients are more relaxed. But don’t bombard them—one polite reminder is enough.
While automation is helpful, nothing beats a genuine, face-to-face request. Train your team to recognize happy patients—the ones who leave smiling or thank you at the end of their visit. Those are the perfect candidates to ask for a review.
A simple, heartfelt request works best:
“We’re thrilled you had a great experience! If you wouldn’t mind, sharing that on Google would mean a lot to us. It helps other patients find the care they need.”
Your hygienists, front desk staff, and even the dentist can ask. It feels more sincere when a familiar face makes the request.
Convenience is key. Make leaving a review as simple as possible. Consider using tap signs or QR codes that patients can easily scan with their phones. These can be placed at your front desk, checkout area, or even included in follow-up emails.
For example, you can say, “If you enjoyed your visit, just tap your phone here to leave a review.” This direct approach is convenient, and patients are more likely to follow through when they don’t have to search for your Google profile.
Be mindful of avoiding your office Wi-Fi for this—Google may flag multiple reviews from the same IP address.
Your entire team can play a role in gathering reviews. Set a weekly goal for the team, and track how many reviews each member helps collect. This turns the process into a fun, friendly competition. For instance, one week, the front desk may lead, while the hygienists take the lead the next.
Consider a small reward for the team member who helps generate the most positive reviews each month. This keeps everyone motivated and aware of the importance of online feedback.
Sometimes patients don’t realize how much their reviews matter. Take a moment to educate them. Say something like, “Your review not only helps us improve but also helps other patients feel confident about choosing us.”
In waiting areas, you can even display a small sign explaining, “Your feedback helps us grow and ensures we can continue providing great care.” When patients understand the impact, they’re more likely to leave a review.
People remember how you make them feel. A great way to encourage reviews is by creating positive, memorable experiences. If a nervous patient has a smooth visit, thank them for trusting you and mention how their feedback could help other anxious patients feel more at ease.
For example: “We’re so glad you felt comfortable with us today. If you have a moment, sharing your experience on Google could really help someone else who’s feeling nervous.” This approach feels sincere and connects emotionally.
Don’t overdo it. Asking for reviews too frequently can annoy patients and lead to negative feedback. Avoid asking the same patient for a review every time they visit, especially if they’ve already left one.
You can track reviews and avoid multiple requests by maintaining a simple list of patients who have already reviewed your practice. Use this list to focus on new patients or those who haven’t shared their feedback yet.
A review isn’t the end—it’s a conversation. Regularly check your Google reviews and respond to them, whether they’re glowing or offer constructive criticism.
For positive reviews, a simple, personalized reply like “Thank you, [Patient’s Name]! We’re so glad you had a great experience, and we look forward to seeing you again.” can strengthen the patient relationship.
For negative reviews, stay calm and professional. Acknowledge the patient’s experience, offer to discuss it privately, and work to resolve the issue. This shows other potential patients that you care about feedback.
By consistently using these strategies, you won’t just see more Google reviews—you’ll see better ones. Your focus isn’t just on numbers; it’s about building a solid reputation that keeps new patients coming through your door.
Apply these strategies, and watch your dental practice grow with genuine, glowing reviews. Need more help? Explore Crimson Media’s proven marketing solutions.