How to add 15 patient visits this month

Tuesday, September 11, 2018

The Dental Marketing Strategy That Gets Patients in the Office

Having a slow month?

Do you need to find a way to get some patients in the door and open up the opportunity for a big case?

Here’s your answer.

Send an email promoting a discounted add-on service. Here’s an example: “We’re offering a 50% teeth whitening discount to the first 10 patients who call us and redeem this offer.”

This is a great technique to immediately engage your existing patient base, while opening a conversation with them about additional dental needs they may need addressed.

I can’t tell you how many times this has happened.

A patient comes in for the whitening special, then tell the doctor about some sensitivity they’re having in a tooth. That leads to an exam, which leads to a potential filling.

The best part about this strategy is that it will cost zero dinero and gets your existing patients back in the door. Once they’re in the office, it’s your time to shine. Ask for a Google review, tell them about your latest new patient special and if they know anyone looking for a great dentist – the opportunities are endless.

We’ve found this technique helps boost our client’s Google Reviews – which can boost the trustworthiness of a practice.

According to a 2014 study, 88 percent of consumers trust Google Reviews as much as personal recommendations.

If that’s not enough to convince you, Google reviews are a critical part of seo for dentists. While having authoritative links pointing to your website is still the greatest ranking factor, Google reviews also play an important role.

Take this advice, implement it, and watch those seats in your practice begin to fill.

Write by:
Shane Simmons