There's a whole lot of noise when it comes to ranking your dental practice in the top search results of Google. But how is it actually done?
The answer is backlinks.
What is a backlink?
According to Moz, a backlink is like a reference from one website to another.
The quality and number of backlinks is how Google decides how trustworthy your website is -- this is also called "Trust Flow."
So checkout the video and learn why backlinks are so important, and why it's usually the missing component from ranking a dentist's website to the top of Google.