Dental Startup Case Study: How to Fill Your Schedule Fast
- How this practice was fully booked for their grand opening
- How marketing before opening established her practice
- Know your patient demographic and meet them where they are to grow
This is Dr. Katie Riesenberg of Beachside Smiles
Dr. Katie Riesenberg knew she wanted to start her own practice and bring back the personalized feel to dentistry.
Beachside Smiles is a startup practice located in sunny North Myrtle Beach, SC. They opened in December 2023. Dr. Riesenberg hired Crimson Media to manage their digital marketing, including Website development, logo, SEO, Social Media Ads and Google Ads.
Scroll down to learn how Beachside Smiles has grown their practice significantly in their first year of opening with a full schedule of patients.
- Strategy Needed: Needed a proven marketing strategy to grow this brand new practice and building a solid patient foundation
- Scratch Startup: Beachside Smiles opened in December 2023 in a competitive market
- Wanted To Be Different: Dr. Riesenberg wanted to provide a personalized experience for the community and needed to get the word out about her practice
- Creating a Memorable Patient Experience: Focused on personalized patient experience that naturally encouraged referrals
- Fully Booked Schedule of Patients: Compiled a list of 850+ interested patients before opening, ensuring a fully booked schedule from day one
- Coming Soon Ads Built Massive Recognition: Was recognized and known in the community from her “Coming Soon” ads
- Expanding To Meet Demand: Started with three operatories, quickly expanded to five to meet patient demand
- Monthly New Patients: The Practice sees 40+ new patients consistently and achieved profitability instantly
- Sustained Growth: Nearing one year in business, the practice continues to book consistently with a growing patient base