In this episode, Shane discusses how AI is changing the way patients find dental practices online and why simply ranking at the top of Google is no longer enough. He explains how dental practices can use omnipresence marketing to become known in their communities, build trust before patients are ready to book, and ultimately get more people searching for their practice by name.
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Takeaways:
- AI Overviews are changing how patients interact with Google search results.
- Ranking number one for generic searches is no longer enough to guarantee website traffic.
- Brand-name searches are becoming increasingly valuable as search behavior changes.
- Omnipresence marketing helps patients become familiar with your practice before they need a dentist.
- Social media allows practices to build trust and visibility throughout their community.
- Multiple relationship-focused touchpoints can be more effective long term than relying on aggressive offers.
- Becoming known in your community gives patients a reason to search specifically for your practice.
