Don't Make This Critical Marketing Growth Mistake | Ep. 78

In this episode of the Dental Practice Launch Podcast, Shane Simmons discusses the importance of tracking long-term patient production rather than just focusing on initial new patient appointments. He emphasizes the need for dental practices to analyze their marketing efforts and patient retention over time to make informed decisions that support sustainable growth. By understanding the full picture of patient production, practices can avoid making short-sighted marketing mistakes and ensure they are investing in effective channels.

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Takeaways:

• Don't make the mistake of only tracking initial new patient appointments.
• Look at total patient growth, production, and collections over time.
• Consider the long-term value of new patients beyond their first visit.
• Track future production from new patients to understand true ROI.
• Analyze how many new patients return for follow-up appointments.
• Understand the impact of referrals from new patients on practice growth.
• Avoid cutting marketing channels that may have delayed effects.
• Focus on average patient production over a 12-month period.
• Data-driven decisions are crucial for sustainable practice growth.
• Celebrate record years but analyze the metrics behind them.