November 8, 2024
Starting a dental practice is both exciting and challenging. With the right strategies, your dental startup can thrive. In this blog, we share the journey of Dr. Chriska Mustafa, a dentist in Ashland, VA, and owner of Root Modern Dentistry. Her story highlights how she built a unique practice by prioritizing patient experience and community collaboration.
Dr. Mustafa opened Root Modern Dentistry on December 11, 2023, with a vision of creating a dental office that feels more like a spa than a traditional clinical space. Her goal was to ease the anxiety many patients feel about dental visits, ensuring they felt welcome and comfortable from the moment they arrived. This was especially important for her fee-for-service practice, where patients pay out of pocket. Though unconventional, this approach promised a more positive and enjoyable experience.
From the start, Dr. Mustafa focused on differentiation. She designed her waiting area to resemble a cozy living room, complete with thoughtful details like a travel book at the front desk and the absence of clinical advertisements. These touches help patients relax and feel mentally prepared before their appointments. She firmly believes that comfort is essential, particularly for patients who experience anxiety.
Initially, the team at Root Modern Dentistry included Dr. Mustafa, one front desk administrator, and one dental assistant. As the practice grew, so did the team. Today, it includes three dental assistants, two part-time dental assistants, and several front desk staff. This growth reflects the welcoming environment and strong relationships Dr. Mustafa has cultivated with her patients. Despite the challenges of expansion, her commitment to creating a positive culture has remained steadfast.
Dr. Mustafa emphasizes the importance of patient experience, recognizing that mental well-being is just as important as physical health. The operatories are designed to reduce clutter and include calming elements like plants and soothing colors. Every visit is crafted to be a positive experience, which is critical for patients paying out of pocket.
To enhance comfort, the practice provides resources like noise-canceling headphones, heated blankets, and warm towels. These details show care for both patients and staff, ensuring that every visit feels personalized and stress-free.
Social media has been a cornerstone of Root Modern Dentistry's marketing strategy. Dr. Mustafa uses platforms like Instagram and Facebook to connect with patients and other dental professionals. Her content combines educational material with lighthearted dental humor, making it both accessible and engaging.
To further engage her audience, she collaborates with a videographer to create short, informative videos. These videos simplify complex dental topics and have received positive feedback from patients, many of whom appreciate the helpful tips.
Community partnerships are another key element of Dr. Mustafa’s strategy. By collaborating with local businesses, such as med spas, she has expanded her reach and provided additional value to her patients. These partnerships not only boost brand awareness but also strengthen the local network of support.
Dr. Mustafa encourages fellow dentists to explore similar collaborations, emphasizing that the dental community can thrive through shared resources and mutual growth.
Dr. Mustafa underscores the value of investing in marketing for any startup. Beyond a basic website, she advocates for digital strategies like Google Ads and social media campaigns to increase visibility and attract new patients.
Her own experience demonstrates the significant return on investment that a strong online presence can provide. By prioritizing marketing, she has seen an increase in patient referrals and overall success.
Reflecting on her journey, Dr. Mustafa shares valuable advice for those considering opening their own practice. She acknowledges the challenges but assures aspiring entrepreneurs that the rewards are worth it. The ability to design a practice that reflects your vision and values makes the effort worthwhile.
“It’s worth it,” she says. “There are tough days, but if you’re determined to succeed on your own terms, building your practice is incredibly rewarding.”
Dr. Chriska Mustafa’s story with Root Modern Dentistry offers inspiration and insight for anyone starting a dental practice. Her clear vision, focus on community, and commitment to patient care set her apart in a competitive field. While challenges are inevitable, her journey serves as a guide for those willing to navigate the complexities of the dental industry.
To learn more about Root Modern Dentistry, visit their website at Root Modern Dentistry or follow their Instagram for engaging content that reflects their unique practice culture.
For dental marketing needs, reach out to Crimson Media, a 5-star dental marketing agency specializing in helping startups grow with proven strategies.
