In this episode, Shane Simmons discusses the recent changes in Google's search and map listings, how they impact dental practices' patient calls, and the importance of adopting an omnipresence marketing strategy to stay competitive.
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Takeaways:
- Google is making it harder for practices to get calls from organic listings by adding call buttons to sponsored ads only.
- The number of local pack ads showing up in search results has increased significantly, now up to 22% in some cases.
- Practices that invest in paid advertising are seeing a lower cost per patient acquisition and better results.
- An omnipresence strategy that includes organic, paid, social, and community presence is essential for future success.
- Google's updates are designed to push practices to pay for ads, making paid strategies more critical than ever.
