Why Demographics Are Critical When Building Your Dream Practice | Ep. 71

In this episode, Shane Simmons discusses the critical importance of location selection for dental practices with Bobby Lind and Isaiah Douglass from Pinpoint. They explore how understanding demographics, competition, and patient ratios can significantly impact the success of a dental startup. The conversation gets into the tools and data available to help practice owners make informed decisions about where to establish their practices, as well as effective marketing strategies based on demographic insights. Key takeaways emphasize the need for practice owners to understand their market and partner with the right professionals to ensure success.

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To learn more about Pinpoint and secure your practice’s demographics analysis, visit their website https://pinpointmypractice.com/

To learn more about Crimson Media and how we help dental startups grow through proven marketing strategies, click the link below: https://www.crimsonmediagroup.com/

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Takeaways:

• Understanding the demographics of an area is crucial for practice success.
• Stacking the odds in your favor starts with location selection.
• A healthy dentist-to-population ratio is essential for sustainability.
• Utilizing data can help identify the best locations for dental practices.
• Marketing strategies should be tailored to the demographics of the area.
• Partnering with real estate and marketing professionals is key.
• Data-driven decisions can lead to better patient targeting.
• Existing practices can leverage data to refine their marketing efforts.
• Understanding patient spending habits can inform service offerings.
• Continuous analysis of market data is vital for growth.