What I Learned From Million-Dollar Dental Startups This Year | Ep. 79

In this episode of the Dental Practice Launch Podcast, Shane shares key insights from successful dental startups that surpassed $1 million in their first year. He outlines eight critical lessons, emphasizing the importance of early marketing, the power of Google reviews, aligning brand experience with marketing, and the necessity of the doctor's involvement in marketing efforts. Additionally, he discusses the significance of understanding practice numbers, making strategic investments, hiring the right talent early, and avoiding common pitfalls that can hinder growth.

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Takeaways:

• Successful practices start marketing early, ideally 5-7 months before opening.
• Obsessing over Google reviews is crucial for building trust and visibility.
• Brand experience must align with marketing messaging to attract patients.
• Doctors should be actively involved in marketing efforts.
• Understanding key practice numbers is essential for growth and budgeting.
• Invest strategically in marketing and patient experience from the start.
• Hiring the right talent early prevents scheduling bottlenecks.
• Avoid stopping marketing efforts when the practice gets busy.
• Monitor patient calls to ensure no opportunities are lost.
• Continuously track and analyze marketing effectiveness for long-term success.